Why I Created the Bad Bitch Print Club
I've noticed a pattern whenever I show my work at markets and exhibitions.
Women regularly stop at my stall, connect deeply with my bold, feminist-inspired artwork, and talk enthusiastically about the pieces they love. Then comes a phrase I hear time and time again:
“I have to ask my husband.”
Sometimes the women return. Most of the time, they don't.
Sometimes the husbands are there, and I get to watch the interaction, the excitement and enthusiasm of the woman, who has connected instantly with the artwork. And it’s always interesting to see whether their husband supports and encourages her to go for what lights her up. Unfortunately, the phrase 'You don’t need that’ comes up more often than not.
Naturally, this is quite infuriating and sparks a bigger question:
Why do so many women feel they need permission to spend money on something they love?
The women I meet aren't struggling to decide whether they connect with the artwork, they've already made that decision. What they're really struggling with is giving themselves permission to have something that's just for them.”
In my art I explore themes of confidence, self-expression, personal agency, and what it means for women to take up space in a world that often encourages them to put everyone else's needs first.
Over the years, I've noticed many of the women drawn to my work shared a common story. They were mothers, carers, professionals, partners, and organisers. They spent their days supporting others, yet often struggled to justify spending time, money, or energy on themselves.
That observation had led me to create the Bad Bitch Print Club, a monthly subscription designed to make meaningful art more accessible while encouraging women to prioritise themselves.
Each month, you'll receive an exclusive art print, a personal letter from myself, and reflective journal prompts to help you reconnect with your true self. More than an art subscription, the experience is designed to create a small moment of anticipation, inspiration, and self-connection in your everyday life.
Since launching, members have described the monthly delivery as “something to look forward to,” “a pick me up,” and a way of bringing “colour back into life.”
For me, those responses reinforce the deeper purpose behind the project.
Women don't need another thing on their to-do list. They need more opportunities to remember who they are beyond their responsibilities. If my artwork can help you feel more confident, more connected to yourself, or simply remind you that you matter too, then that's what it's all about.”
