This week Jake and Dimitra discussed making prints and prompted us to think about what sort of unboxing experience we want to create for our customers.
Packaging
Over the last year, I have been saving posts on Instagram where artists show their packaging and unboxing experiences, which gave me a lot of ideas, and I also reflected on what I liked about purchasing and receiving other artists' work.
It was all a bit overwhelming, so I organised it based on whether someone was buying an original, print, or merch and decided on what free gifts and things I would or wouldn’t include. And then I designed a couple more flyers and thank you notes that could go into the packaging. We, of course, haven’t done the branding design part yet, but, I have the branding that I did a couple of years ago, so I’m just continuing with that and will gradually replace it with my new branding as I order new inserts.
Prints
The other things we learned about were prints, and they kept referring back to the video on how to photograph your artwork, which I was convinced they hadn’t touched on or included, and I finally found the video and re-watched it, and the reason it didn’t sink in the first time is because it was so short, only 2 minutes and the advice they gave was all exactly opposite of how I photograph my artwork, so I think I just ignored it all.
But if you want to make prints- and you actually want to print them yourself, and the advice from this course has left you still unsure of what to do, check out Laurie Anne Art’s course. I haven’t taken it personally, because I don’t want to do my own printing. But she seems like she knows what she’s doing and can walk you through not only printing but also launching your prints in detail.
There was more about shipping artwork and getting it ready for market, including adding the hanging wire, and when to sign it etc. There were some nuggets of wisdom, and then there were some bits that got glossed over.
